SUPPLYING THE SMALLER SHIP/BOAT BUILDING AND REFITTING COMPANY
Large manufacturers are keen to support and supply large orders but often the smaller ones attract less effort. SML Marine Paints are the largest distributor of Jotun Marine paints in the UK and pride themselves on offering the same level of service and discounts on every order - not just the ones for big projects.
SML is unique in only supplying paints and coatings from the one manufacturer “We focus on the Jotun brand because we believe it to be the best quality paint but also the best value for money paint in the market today. Concentrating on the one brand also means we know the Jotun products inside out and can specify the ideal paint system for practically every marine application” says Malcom Johnston, Owner.
SML says that it sees no reason to stock a lesser product just because it is better known.
“We know that Jotun is well known amongst the large fleets but lesser so in the smaller companies. Brands that spend a lot of money in advertising and promoting to these companies often charge more for what we consider to be inferior products. “ Says Malcolm Johnson, Owner, SML Marine Paints.
SML’s biggest customers could be considered ‘small fry’ to the large paint company reps, SML can supply the same products and quantities but with the kind of customer service and level of support that a large shipyard would expect.
SML also store all their paint in temperature and humidity controlled containers and package everything to ensure the products arrive in the best possible condition ready for application.
“It is the attention to detail that we know our regular customers appreciate, they know they can speak to someone with genuine experience and knowledge of the product then place an order (before 2pm) and get it next day with all the application guides and data sheets printed ready for use”, Malcolm continues. “We must be doing something right, some of our customers are big enough to have an account direct with Jotun but prefer the extra attention they get from us. We will continue to do business this way despite the extra time and effort involved because so many manufacturers and distributors are only interested in the numbers rather than customer satisfaction and that is just not good enough.”
SML Marine Paints can be contacted by calling: 01285 862132